Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries. Scientific research around the world conducted by governments, health agencies and universities has, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proven that alcohol advertising causes higher consumption. It is in the alcohol industry’s interest to demonstrate that effective alcohol campaigns only increase a producer’s market share and also brand loyalty. These ads are funny, creative and make you happy!